Augmented Reality 2.0

visitBerlin_c_David Thunander (47)
visitBerlin_c_David Thunander (15)
visitBerlin_c_David Thunander (89)

Berlin Pop up Store tours Europe

Berlin latest campaign “pop into Berlin” is a popup store where more than 20 creative Berlin labels and start-ups presenting their products and inventions in 5 European cities. Each store will open for only one week. The visitors have the chance to experience a bit of Berlin and can buy products that are designed and produced in the German capital. Due our successful innovations for live events,  VFXbox was picked as an ambassador for Berlin to represent the colorful tech scene.

Impressions of London

The store is set up in Shoreditch, a popular area in London’s East End. For years, Shoreditch has been one of Europe’s hottest artists’ districts.

Impressions of Stockholm

The Biblioteksstan will be home to the Berlin pop-up store in Stockholm. This neighbourhood owes its name to the nearby National Library.


Our part was to develop a new interactive experience for customers of the Popup store. Therefore, we decided to create the first full-size virtual avatar in augmented reality. Our system is the next edge when it comes to augmented reality.

In the Pop-up Stores are placed five posters for five innovative companies from Berlin. If you film these posters with an iPad the avatars step out of their poster and say something about the company which they present.

Feel free to visit us and get hands on experience.

VFXbox ist showcasing the humanoid robot Myon in a virtual world .

AUGMENTED reality Myon

Additional Information

Made in Berlin

Twenty Berlin companies covering the full gamut from design and lifestyle to technology will be presenting their innovative ideas and products at “Pop into Berlin”. These include five Berlin start-ups that will make the German capital’s infectious entrepreneurial spirit vividly tangible.

In addition to the products on offer, visitors also invited to experience a varied programme of music, special promotions and many other highlights! Come to our Berlin pop-up store and #popintoberlin!

Visit us at:
Stockholm (21. – 27. September) Master Samuelsgatan 2 | 11144 Stockholm
London ( 5. – 11. Oktober) 133-135 Bethnal Green Road | London E2 
Wien (2. – 7. November) Siebensterngasse 12 | 1070 Wien
Amsterdam (16. – 22. November) Utrechtsestraat 105 | 1017 VK Amsterdam
Paris (7. – 12. Dezember) 35 Rue Quincampoix | 75004 Paris